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Implications of big data for individuals

It may not seem like it at first glance but big data affects our lives every single day in a number of different ways, these include travel, leisure, social media and shopping. For example when there is a traffic incident or roadworks, your phone / gps device will get this information and provide you with information on a quicker route or inform you that your journey will be delayed. When looking for a new programme to watch on Netflix, you will be given suggestions based on programmes others have watched who have also watched the same programmes as you. When shopping online, anything you may have searched for recently, or in the past will be targeted towards you with advertising because they have the information that you have been searching for it recently. All of these are ways in which an individual will be affected by big data.



https://channels.theinnovationenterprise.com/articles/big-data-for-individuals

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